The cosmetic industry in the UK is the third-largest in Western Europe.[1] 2021 saw health and beauty trends including a celebrity beauty boom launching their own brands, endless pop-up stores, influencer-labelled products and Tik-Tok reviews. Whether you’re trying to grow your social media platform, have an urge to try out new products, refresh your inspiration or simply wondering what is the next beauty trend for 2022, we’ve got you covered. From predicted TikTok’s, the latest skincare regimes to new health hacks and viral hair styles, take a read through our beauty breakdown for 2022.
Drop the filter
Our social media feeds are trying to become a much healthier place for 2022. As we consume hundreds of images a day, the impact of expectation we set ourselves can be detrimental to our mental health. The #FILTERDROP campaign set up by @sashapallari is helping individuals to feel comfortable in their own bodies, and our skin is thanking us or it.