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Proto-col: 21 Years of Skincare, Wellness, and Collagen Expertise

At proto-col, we believe in more than just beauty products or wellness supplements; we believe in the power of transformation. As we celebrate our 21st birthday this month, our journey stands as a testament to the lasting impact we've had in the world of holistic wellness. Established in 2003 by former Great Britain athlete James Greenwell, our journey began with a personal story of resilience, recovery, and a groundbreaking discovery that would change the landscape of holistic wellness forever.

James’s vision for proto-col was born from adversity. After suffering a potentially career-ending injury, he encountered the incredible benefits of collagen. This wasn't just any recovery story—it was the catalyst that ignited a mission to revolutionise how people think about health, beauty, and vitality. What began as a personal discovery became a shared vision for millions around the world. As James saw first-hand how collagen supported his healing and even enhanced his mother’s well-being, the idea for proto-col took shape. This wasn't just about overcoming injury; it was about empowering others to achieve a renewed sense of wellness, vitality, and confidence.

With limited resources but unwavering commitment, James embarked on a risky yet inspiring journey to establish proto-col as a brand. James remortgaged his home, maxed out credit cards, and borrowed money to fund the fledgling business. His early days were spent driving across the country, setting up at trade shows, and educating people about the power of collagen.

"In the early days, it was very difficult. I was driving around the country to do trade shows, and at some points I actually slept in the back of my van overnight. It would be a case of do a show, set up, talk to people all day long for two or three days, pack down the show, drive across the country, set up, do it again... I hardly ever saw home. But it was actually doing these shows that gave me my first break."

— James Greenwell, Founder and CEO at proto-col

Proto-col's Vision: Empowerment Through Wellness

Despite the challenges, James’ passion for helping others fuelled proto-col’s growth. His personal belief in proto-col's product range and his desire to make a meaningful difference in people’s lives laid the foundation for what proto-col is today: a brand committed to promoting wellness from the inside out. Today, proto-col has grown from those humble beginnings into a globally recognised brand. We’ve become synonymous with quality, innovation, and an unwavering commitment to helping individuals transform their lives from within. From collagen supplements to advanced skincare solutions, proto-col is dedicated to empowering people to feel confident, healthy, and vibrant at every stage of life.

Reflecting on the past 21 years, proto-col’s mission remains clear: to empower people to feel confident, healthy, and vibrant. From the earliest product launches to today’s award-winning range, the heart of the brand still beats with the same desire that inspired James from the start—to make a genuine, positive impact on people’s lives.

Why Proto-col? Our Core Beliefs

At the heart of proto-col is a deep belief in the transformative power of quality, scientifically backed nutrition, and skincare. Our mission is to enrich lives by providing innovative, effective products that empower individuals to embrace their unique journey to wellness.

Innovation: We are committed to being at the forefront of the wellness industry, continuously researching and developing new products that meet the evolving needs of our customers.

Integrity: Every product we create is formulated with integrity. We use only the finest ingredients and are dedicated to maintaining the highest standards of quality in everything we do.

Inclusivity: We celebrate the uniqueness of each individual and believe that everyone deserves access to products that support their wellness goals.

We exist to transform lives, and this purpose drives everything we do. From the meticulous research that goes into our formulations to the thoughtful design of our packaging, every detail is considered with our customers in mind.

Leading Wellness with Science, Innovation, and Care

What sets proto-col apart is our dedication to science-backed innovation. We don't just create products; we develop solutions that are scientifically proven to work. Our range of wellness supplements, collagen supplements, and collagen skincare is formulated with the highest quality ingredients and backed by rigorous scientific research.

Collagen, the cornerstone of our brand, is a vital protein that plays a crucial role in maintaining the health and elasticity of our skin, joints, and connective tissues. As we age, our body’s natural collagen production declines, which can lead to visible signs of ageing, joint discomfort, and a decrease in overall vitality. Proto-col’s award-winning bovine collagen supplements, marine collagen capsules and collagen gel drinks are designed to replenish this essential protein, helping to boost collagen production, support skin health, improve joint function, and promote overall wellness.

Our dedication to quality extends beyond our marine and bovine collagen supplements. If glowing, healthy skin is your goal, our award-winning skincare range is crafted with potent, active ingredients that nourish and protect. From soothing collagen face moisturisers to hydrating anti-ageing serums, our skincare products are designed to enhance your natural beauty while promoting long-term skin health. With proto-col, you’re not just caring for your skin today – you’re empowering your future self with lasting confidence and vitality.

For 21 years, proto-col has dedicated itself to supporting our customers’ wellness journeys at every stage of life, offering a carefully curated range of supplements designed to promote overall health and vitality. Our award-winning menopause support supplements, Menorise and Menorest, are tailored to help women navigate this natural transition with greater ease and comfort. Recognising the unique challenges that come with life’s transitions, we’ve developed products designed to offer targeted relief and support long-term well-being. From our nutrient-rich Complete Multi-Nutrient vitamins, to the joint support offered by Osteo+, or our fatigue-fighting Complete Greens powder, we are committed to providing comprehensive wellness solutions that empower you to feel your best, both inside and out.

A Global Community of Wellness

What began as one man’s journey has now blossomed into a global community. At proto-col, we are proud to be a part of the lives of millions of people around the world who trust us to support their wellness journey. We believe in the power of community, and we strive to create a supportive, uplifting space where individuals can share their stories of transformation and empowerment.

Our community inspires us every day. Hearing how our products have positively impacted someone’s life is the driving force behind everything we do. Whether it’s a customer who’s seen significant improvements in their skin after using our collagen supplements or someone who’s found relief during menopause with our specialised products, these stories motivate us to continue innovating and striving for excellence.

We are more than just a brand; we are a movement. A movement that champions health, wellness, and beauty from within. A movement that believes in the power of transformation. And most importantly, a movement that is dedicated to helping people feel their best, every single day.

Our Promise: Empowering You, Inside and Out

As you continue your wellness journey, proto-col is here to provide you with the tools you need to succeed. From our range of collagen supplements to our innovative skincare solutions and menopause support products, we are dedicated to helping you feel your best from the inside out.

Join the proto-col Collagen Community today and discover the transformative power of our products. Whether you’re looking to enhance your natural beauty, support your overall wellness, or find relief during menopause, proto-col has the solution for you. Start your journey towards a healthier, more confident you with proto-col—because true beauty begins within.

For more information, visit our website. For more proto-col news and wellness tips, connect with us on Facebook, X, Instagram and TikTok.